Terms of Service

1. Description of Service

PersonaWatch is a forensic-grade AI detection and media verification platform that provides:

• AI-generated content detection and source attribution
• Deepfake and facial manipulation detection
• Image and video manipulation localization
• Metadata (EXIF) extraction and provenance analysis
• Multi-model headline and narrative fact-checking, using independent AI services with real-time web search to verify claims
• Phishing email detection, including claim verification and sender domain analysis
• SMS spam text analysis, including URL chain resolution, destination domain verification, and claim verification
• Forensic report generation for investigative and legal use

The Service is designed for use by investigators, attorneys, legal professionals, corporate security teams, and other professionals who require reliable media authenticity verification.

2. Eligibility

You must be at least 18 years of age to use PersonaWatch. By using the Service, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

3. Account Registration and Security

To access the full functionality of PersonaWatch, you must create an account. You agree to:

• Provide accurate and complete registration information
• Maintain the security and confidentiality of your login credentials
• Promptly notify us of any unauthorized access to or use of your account
• Accept responsibility for all activity that occurs under your account

We reserve the right to suspend or terminate accounts that violate these Terms, are involved in fraudulent activity, or remain inactive for an extended period.

4. Acceptable Use

You agree to use PersonaWatch only for lawful purposes and in accordance with these Terms. You agree not to:

• Upload content that you do not have the legal right to analyze (e.g., stolen or illegally obtained media)
• Use the Service to harass, stalk, threaten, or intimidate any individual
• Attempt to reverse-engineer, decompile, or extract source code from the platform or its AI models
• Use automated systems (bots, scrapers) to access the Service without our written permission
• Interfere with or disrupt the integrity or performance of the Service or its underlying infrastructure
• Misrepresent PersonaWatch analysis results as official law enforcement findings, court rulings, or government determinations
• Use the Service to create, distribute, or validate deepfakes or other synthetic media intended to deceive
• Submit fabricated emails, text messages, or communications to the phishing or SMS detection features in order to generate fraudulent evidence or false reports
• Use fact-checking, phishing analysis, or SMS analysis results to defame, harass, or bring frivolous claims against individuals or organizations
• Resell, sublicense, or redistribute the Service or analysis results without our written consent

5. Uploaded Content and Intellectual Property

5.1 Your Content

You retain all ownership rights in the media and content you upload to PersonaWatch ("Your Content"), including images, videos, headline screenshots, and email screenshots submitted for analysis. By uploading content, you grant us a limited, non-exclusive, temporary license to process, analyze, and display Your Content solely for the purpose of providing the Service to you. This license terminates when Your Content is deleted from our systems.

5.2 Our Intellectual Property

The PersonaWatch platform, including its software, AI models, algorithms, user interface, branding, documentation, and all associated intellectual property, is owned by PersonaWatch, LLC and is protected by copyright, trademark, and other intellectual property laws. Nothing in these Terms grants you any right, title, or interest in the Service beyond the limited right to use it in accordance with these Terms.

5.3 Analysis Reports

Reports generated by PersonaWatch based on your uploaded content—including deepfake analysis reports, fact-check results, phishing detection assessments, and SMS spam analysis results—are provided for your use. You may use, share, and submit these reports in connection with investigations, legal proceedings, and professional activities. You acknowledge that reports are generated by automated AI systems and should be reviewed and interpreted by qualified professionals.

6. Subscription and Payment

6.1 Plans and Pricing

PersonaWatch may offer free, trial, and paid subscription tiers with varying scan limits and features. Pricing, plan details, and scan allocations are described on the platform and may be updated from time to time. We will provide notice of pricing changes to active subscribers before such changes take effect.

6.2 Billing

Paid subscriptions are billed on a recurring basis (monthly or annually, as selected). Payment is processed through our third-party payment provider (Stripe, Inc.). By subscribing, you authorize recurring charges to your designated payment method. You are responsible for keeping your payment information current.

6.3 Cancellation and Refunds

You may cancel your subscription at any time through your account settings or by contacting us. Cancellation takes effect at the end of the current billing period. We do not provide prorated refunds for partial billing periods. If you believe you are entitled to a refund due to a billing error or service issue, please contact us within 30 days.

7. Disclaimers and Limitations of Liability

7.1 Analysis Results

PersonaWatch provides AI-powered analysis as an investigative aid. Analysis results, including detection scores, source attribution, fact-check verdicts, phishing risk assessments, and SMS spam risk scores, are probabilistic assessments generated by automated systems. They are not guarantees of authenticity, falsity, legitimacy, or fraud.

Detection accuracy depends on numerous factors including media quality, format, compression, and the specific techniques used to create or modify the content. No AI detection system achieves 100% accuracy, and both false positives and false negatives can occur.

Fact-checking results are generated by multiple independent AI models that query real-time web sources. These results reflect information available at the time of analysis and may be affected by the timeliness, completeness, or reliability of available web sources. Consensus across multiple models increases confidence but does not constitute proof.

Phishing detection results, including claim verification and sender domain analysis, are advisory assessments. They do not replace professional cybersecurity review and should not be the sole basis for reporting, blocking, or taking action against any individual or organization.

You are solely responsible for interpreting and acting upon analysis results. We recommend that results be reviewed by qualified professionals and corroborated with additional evidence before being relied upon in any legal, employment, financial, cybersecurity, or other consequential decision.

7.2 No Legal or Expert Advice

Nothing in the Service constitutes legal advice, expert testimony, or a professional forensic opinion. While PersonaWatch is designed with forensic methodology in mind, the platform is a tool that generates analytical data. The admissibility, weight, and interpretation of analysis results in legal proceedings is a matter for qualified legal counsel and the relevant tribunal to determine.

7.3 Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, COMPLETENESS, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY DEFECTS WILL BE CORRECTED.

7.4 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SIERRA ONE INVESTIGATIONS, LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICE, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED DOLLARS ($100), WHICHEVER IS GREATER.

8. Indemnification

You agree to indemnify, defend, and hold harmless PersonaWatch, LLC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or in connection with: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any applicable law or the rights of any third party; or (d) any content you upload to the Service.

9. Dispute Resolution

9.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions.

9.2 Informal Resolution

Before initiating any formal dispute resolution, you agree to first contact us and attempt to resolve the dispute informally for at least 30 days.

9.3 Arbitration

If informal resolution is unsuccessful, any dispute arising out of or relating to these Terms or the Service shall be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The arbitration shall take place in Miami, FL. Judgment on the arbitration award may be entered in any court having jurisdiction.

9.4 Class Action Waiver

YOU AND THE COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING.

10. Termination

We reserve the right to suspend or terminate your access to the Service at any time, with or without cause and with or without notice, including for violation of these Terms. Upon termination, your right to use the Service ceases immediately. Provisions that by their nature should survive termination (including Sections 5.2, 7, 8, 9, and 11) will survive.

You may terminate your account at any time by contacting us or through your account settings. Upon termination, we will delete your account data in accordance with our Privacy Policy.

11. General Provisions

• Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and the Company regarding the Service.
• Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions shall remain in full force and effect.
• Waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
• Assignment: You may not assign or transfer these Terms without our prior written consent. We may assign our rights and obligations under these Terms without restriction.
• Notices: We may provide notices to you via the email address associated with your account or through the platform interface.

12. Changes to These Terms

We may modify these Terms at any time. We will provide notice of material changes by posting the updated Terms on the platform and updating the "Last Updated" date. Your continued use of the Service after such changes constitutes your acceptance of the revised Terms. If you do not agree to the changes, you must stop using the Service.

13. Third-Party Technology Notices

PersonaWatch incorporates certain open-source and third-party technologies in its detection and analysis pipelines. The following notices are provided in compliance with the applicable license terms. These components are used as infrastructure within PersonaWatch's proprietary systems; their inclusion does not imply endorsement by or affiliation with the respective licensors.

13.1 OpenAI CLIP (ViT-L/14)

PersonaWatch uses the CLIP vision model for image feature extraction within the SARA detection pipeline.

License: MIT License
Copyright: Copyright (c) 2021 OpenAI
Repository: github.com/openai/CLIP
Citation: Radford, A., Kim, J.W., Hallacy, C., et al. "Learning Transferable Visual Models From Natural Language Supervision" (2021). arXiv:2103.00020

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.

13.2 Microsoft WavLM

PersonaWatch uses the WavLM speech representation model for audio feature extraction within the audio deepfake detection pipeline.

License: MIT License
Copyright: Copyright (c) Microsoft Corporation
Repository: github.com/microsoft/unilm (wavlm/)
Citation: Chen, S., Wang, C., Chen, Z., et al. "WavLM: Large-Scale Self-Supervised Pre-Training for Full Stack Speech Processing" (2021). arXiv:2110.13900

Licensed under the MIT License. Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files, to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies. The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

13.3 Google EfficientNet

PersonaWatch uses the EfficientNet-B4 architecture for facial manipulation detection within the SBI pipeline.

License: Apache License, Version 2.0
Copyright: Copyright Google Research
Citation: Tan, M. & Le, Q. "EfficientNet: Rethinking Model Scaling for Convolutional Neural Networks" (2019). arXiv:1905.11946

Licensed under the Apache License, Version 2.0. You may obtain a copy of the License at apache.org/licenses/LICENSE-2.0. Unless required by applicable law or agreed to in writing, software distributed under the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.

13.4 Training Data Attribution

PersonaWatch's detection models are trained in part using the following publicly available research datasets:

• ASVspoof 2019 Database — Open Data Commons Attribution License (ODC-By 1.0). Todisco, M., et al. "ASVspoof 2019: Future Horizons in Spoofed and Fake Audio Detection" (Proc. Interspeech 2019). Wang, X., et al. "ASVspoof 2019: A large-scale public database of synthesized, converted and replayed speech" (Computer Speech & Language, 2020).
• LibriSpeech ASR Corpus — Creative Commons Attribution 4.0 International (CC-BY 4.0). Panayotov, V., Chen, G., Povey, D., & Khudanpur, S. "LibriSpeech: An ASR Corpus Based on Public Domain Audio Books" (Proc. ICASSP 2015). Derived from LibriVox public domain audiobook recordings.

14. Contact Us

For questions about these Terms of Service, please contact us at:

PersonaWatch, LLC
Website: personawatch.ai